We don’t have a choice on whether we do social media, the question is how well we do it. – Eric Qualman
Estimated Time to Read: 6 minutes
Social media has made this world so much smaller and a click away – that is, by technology standards. Now we are just a follow, like, or comment away from reconnecting with old high school friends or discovering new ones on all social media platforms such as a Facebook, Instagram, Pinterest, and YouTube. And it’s not just good for personal relationships, but also for those in business looking to promote their products and services, as well as those looking to connect with other similar or complimentary businesses.
This form of communication, however, does not mean more intimate and closer relationships – they have actually distanced people from one another. We have become so comfortable with communicating through text messages and emails that it was a natural transition to start sending DMs (direct messages) everywhere else. But did you know that if Facebook, Pinterest, or anyone else woke up the next morning to call it quits and pull their platform down, that means so long to all your little online friendships, bonding, and cute picture layout? If any of these companies decided they want to cease to exist, there is absolutely nothing you could do about it – as far as it is with their platform.
But you do not only have to (and should not only) rely on solely on social media, especially if you are a blogger or business owner. That is too lethal and risky. Nothing beats the old-fashioned way of meeting people in person. Human interaction is needed for people to build life-long relationships and communication, and dare I say again, intimacy (both romantic and platonic). Now the frequency of course is set by those involved and what is deemed as appropriate to build the desired relationship, but face to face interaction is a necessity for committed friendships and relationships.
Now as far as a website, its purpose has morphed throughout the years. What was once used for research for businesses and things of the past, has now become a platform to provide information on people’s individual lives. Websites have become an avenue for people to post their resumes and even owning their own email address using their domain name. It is a way to personalize your information so that you stand out and are easily identifiable, and also build trust with your audience. Take for instance, you could reach me here at Adebisi@beesespieces.com for all things relating to Beese’s Pieces and me, the creator and curator of BP, rather than simply Adebisi.email@example.com (FYI >> 1. this is not my real email address so please do not try to contact me here and 2. there is absolutely nothing wrong with gmail emails – I still use my accounts daily – just follow my point). My @beesespieces.com email is more personal and identifiable to me (and I own it) versus my gmail email which is generic and owned by Google.
Because I am an African [Life]style Blogger, constantly speaking about and promoting myself, it only makes sense that you would be able to contact me on this platform I speak so much about. It also helps me build trust with you – my audience – because I am invested in promoting my platform so you can connect with me here. Because I own my own domain(s) – which I have about 25 btdubs (post for another day as to why I have so many, eh? lol) – I own my content, pictures, and email addresses. It’s mine for the taking.
I highly recommend that you consider purchasing your own domain and then creating your own email address so that you have something that is unique to you. If you have a business or blog, or are planning to create one, this is a must. You need your online home to be distinguishable and unique to you so there are no questions. Using social media are great supplements to your platform, but should not be the sole places where you are present. At the end of the day, they are promoting themselves, NOT you. Build and own your own platform so that people can have a place to always visit you.
What’s your blog or website about? Drop your domain below in the comments.
I am wearing a black, white, and tan hummingbird print Ankara that I found and fell in love with. I asked House of Faye to add removable suspenders here to make it even funkier. I wore it two ways here to show you how to dress it up or down. And guess what? This skirt could be yours in really soon in my BEESE’S PIECES’ WAKANDA MONTH-LONG BIRTHDAY GIVEAWAY. Simply subscribe here to the blog below and follow me on Instagram. I will announce the rules very soon along with even bigger news. Oh and hint: NO PURCHASE NECESSARY!